![]() ![]() The book is intended for all businessmen from various Industries, those eager to learn new ways, techniques, methods, and strategies that are not only beneficial in the business world but also in other aspects of life. ![]() Who Should Read “Blue Ocean Strategy”? and Why? Two contrary elements which express good and evil. Red Oceans smells like a lot of bloody struggles, and shark-filled water – imminent dangers that threaten your survival. Blue Oceans means to prosper, peaceful, safe blue water. ![]() It is a beautiful metaphor indeed: Blue Oceans (and Red Oceans). How to Create Uncontested Market Space and Make Competition Irrelevantĭid you know that in the marketing world “angels” and “devils” also exist? Did it ever cross your mind to use tools like “fishbowl management” or “atomization” in a field like this? Our “Blue Ocean Strategy Summary” is all-encompassing and intriguing to train the fish from the bowl to make good profits, isn’t it? It’s not precisely like this, but it’s kind of funny, anyway. The book proposes rules and principles to be followed by entrepreneurs, managers, CEOs, and directors to help companies get out of the deadly waters of the red oceans. The authors researched the impact of innovative ideas on traditional industries and studied cases from companies such as Tesla Motors and Starbucks, creating a most attractive model of innovation that allows you to rethink the way your business competes in today’s marketplace. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. MicroSummary: The Blue Ocean Strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. ![]()
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